The last Chanel exhibit I viewed in New York was a celebration of The Little Black Jacket and if you follow me on Instagram, you might know that this past weekend we checked out No. 5 in a New Light, a pop-up exhibition in Chelsea dedicated to the impressive 94 year heritage of Chanel's classic fragrance. This is an innovative, interactive journey guided by the senses through the processes of creation, cultivation, composition, abstraction and revelation that reveals the iconic scent in a completely new light.
Even though it was a free event, an online timed ticket reservation system was set up for entry. We were greeted by well groomed men in suits as soon as we approached the entrance on 14th and Tenth who quickly found our reservations and checked us in on their iPads. Inside another suited attendant welcomed us with a quick overview before sending us on our tour. As we made our way through, we listened to the wisdom of Gabrielle Coco Chanel, waved our hands over virtual pools of jasmine and rose petals to learn about how the flowers were picked, interacted with light discs to produce musical notes that conveyed fragrance notes and peered through a 3D sculpture of a No. 5 bottle. We were then encouraged to create custom postcards with rubber stamps that would be sent to family and friends. I made three. At the end there was an introduction to Chanel No. 5 Eau Première which is a modern interpretation of the original No. 5 that is lighter, fresher and more delicate. It was a really cool experience which I'll be sharing with you here. I apologize in advance for the image overload but this is the tightest edit I could get to that properly translates the spirit of the exhibition.
REVELATIONThe exhibit was on a limited run from May 7 to May 17 at 461 West 14th Street in NYC. If you missed it, you can also learn more about Chanel No. 5 in this short film from the brand. Chanel No. 5 Eau Première is already available for sale. I sampled the fragrance and it definitely has a softer and fresher feel than the original. Would you be interested in trying this new scent?