Considering how long I've been married, it's not like I have a fear of commitment but somehow I've never been able to commit to a subscription beauty service until now. I just received my first 3B Box and thought it'd be fun to do an unboxing to commemorate the occasion.
3B which stands for Beauty Beyond Borders was started by a few friends who wanted to make Asian beauty products more accessible overseas. The Asian beauty industry is a hot topic in beauty right now and is recognized as being at the forefront of a number of innovations and trends. 3B sources products from Korea, Japan and Taiwan and delivers them monthly for just $12. Each box contains 4 -5 deluxe samples from well known brands like Etude House, Skinfood and Liole to high-end premium brands like SK-II, Kanebo, and Sulwhasoo. The products are supposed to be "new or popular in Asia but hard to get your hands on" and a card that introduces and explains in English how they work is also included. I would say that 3B is like an Asian beauty version of Birchbox or Ipsy. And even though it's delivered in a postal box, the products are actually contained within a mesh pouch. I received 4 products in my first pouch and I'll just share a few thoughts about each of them.
The claims for this eye cream are pretty standard. It's supposed to smooth wrinkles, nourish and increase radiance around the eye area. It is paraben-free and contains shea butter, macadamia seed oil, sweet almond oil and witch hazel extract.
I was most excited when I saw that this eye cream contains galactomyces which happens to be one of my favorite skincare ingredients and Secret Key is a brand I'm familiar with. Galactomyces Fermented Filtrate also known as Saccharomycopsis Filtrate is essentially fermented yeast collected through the sake brewing process. It also happens to be the star ingredient of SK-II's celebrated and expensive skincare line. This looks to be a full size product which is pretty cool.
TonyMoly Delight Tony Tint
Lip tints are pretty ubiquitous as far as Asian beauty products go and this is a popular one. I'm no stranger to TonyMoly since we have a few stores in NYC and the brand is now carried at Urban Outfitters, Sephora and Ulta. This lip tint contains jojoba seed oil to moisturize and according the description on the card, it applies evenly every time, delivers great color payoff and long lasting wear. It is suggested to use one coat for a light berry look or multiple layers for an eye catching statement lip.
Lip balms generally excite me more than lip color products (yes I know I'm weird) so I was kind of meh about this lip tint. I'm usually more about muted lips but I've actually been embracing brighter lip colors this summer (I love this Peripera one I picked up recently!) so I will use this lip tint eventually and maybe I'll even try out a gradient lip look with it.
RiRe Luxe Long & Curl Mascara
I received this instead of the RiRe Luxe Eye Lash Essence that was called out on the card and it turns out that there was an error on the postcard from an email I got a day after my box arrived. It would have been nice if they would've offered up some details on this mascara along with their apology since this brand is new to me but they didn't so I had to ask Google instead. This is a fiber mascara that is supposed to create long and rich eyelashes with natural curling. The private label brush is loop shaped kind of like a toilet brush. I wasn't ready to open it just yet but if you're curious about how the brush looks, you can see it here. It also has delicate "lose" scent according to the box though I'm pretty sure they meant rose haha. They also forgot to capitalize the "L" in curl while we're at it. I can't help but notice these things since I once had a job that involved overseeing packaging design.
I definitely would've preferred to get the Lash Essence since I probably have a dozen mascaras I haven't even opened yet and I hope they will include it in a future box. If the brush of this mascara wasn't unique, I probably would've been indifferent to it but I'm intrigued by the mechanics of how it works and this will probably be the next one I try for that reason. I'm not sure how I'll feel about the rose scent but hopefully it really is delicate. This is a full size product as well.
Missha Pure Source Cell Sheet Mask
I received the Acai Berry Pure Source Cell Sheet Mask. According to the package, acai berries are supposed to have an excellent antioxidant effect that smoothes and revitalizes the skin. The compact cell fabric adheres lightly to the skin while delivering active ingredients.
Sheet masks have long been part of my skincare routine. I've tried the Missha Pure Source Sheet Masks and I'm not particularly impressed with them. I'm hoping the Cell Sheet version is actually improved and not just a repackaging though I doubt it will be anywhere as nice as the hydrogel sheet masks I've been loving lately. Once you go hydrogel, regular sheet masks just seem so unexciting.
So out of 4 products, I'm quite excited about 2 and they were both full size products. I think that's a win considering I paid just $12. I plan on continuing with my 3B subscription for now to see how it goes. A good deal of my beauty routine is actually made up of Asian products and I'm always curious to be introduced to new brands and products. 3B is currently just a US based subscription service. This box would be ideal for anyone interested in trying out Asian beauty products or can't access them easily.They have a waiting list for new subscribers which you can sign up for here. The reason for this is that the company is still growing and they want to manage their growth without sacrificing service. Just for reference, I signed up in May and came off the waiting list at the beginning of August.
This is my first beauty box subscription but there was that time that I built my own Birchbox which was quite fun. Are you currently subscribed to any beauty box services? Would you be interested in subscribing to 3B?