When Masks For All Your Skin Needs

When Masks, When Mask, When Masks Review, Sheet Mask, Asian Beauty, Sheet Masks at Sephora, Korean Sheet Mask

I'm not someone who has an addictive personality but I might just have a slight addiction to sheet masks. I've been using them on and off for a number of years but lately sheet masking has become more of a frequent step.I prefer them to wash off type facial masks because you can skip the washing afterwards. I follow a multi-step Asian skincare routine and usually apply sheet masks 4 - 5 times a week. The positive results on my skin encourage me to keep it up because better skin equals less makeup. I use a variety of sheet masks and definitely have some favorites which are mostly from Korean brands with specific functions and natural and nourishing ingredients. I'm also attracted to unusual ingredients like snail mucin, propolis and horse oil. When Masks had caught my eye at Sephora so I was thrilled when I had opportunity to try them out.

About the Brand:  J.C People is the Korean based company behind the When brand. When Masks were launched in July 2011 as premium face masks using advanced bio-cellulose technology for superior adhesion and hydrating effects. The company maintains a philosophy that "Beauty is skin deep." and their mission is to develop and deliver sustainable, high value, effective and reliable products with innovative functions and creative design. 

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Product Claims: When Masks are made with an all-natural bio-cellulose sheet from coconuts. The bio-cellulose is super lightweight and gentle enough that it can be used to treat burn patients. The bio-cellulose sheet can also hold 100 times it's weight of essence which is 10x more than fabric or paper mask sheets. The bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact. When Masks are vegan and gluten-free and formulated without any parabens, sulfates and phthalates.

When Masks, When Mask, When Masks Review, Sheet Mask, Asian Beauty, Sheet Masks at Sephora, Korean Sheet Mask

There are currently five different When Masks available that address various skin concerns:

Best for refreshing and restoring moisture to skin on the go.This mask is infused with a serum containing hyaluronic acid, saccharide isomerate, and ginseng extracts to restore skin health and chamomile and Swiss Alpine herb extracts to soothe.

10:00 PM 
Best for restoring and rejuvenating tired and worn out skin. This mask is infused with a serum containing hyaluronic acid and ginseng extracts to keep skin healthy, and watermelon extract and collagen to improve skin elasticity.

Snow Magic
Best for brightening dull skin and adding a glow. This mask is infused with a serum containing hyaluronic acid and ginseng extracts to keep skin healthy, and niacinamide for brighter, glowing skin. Moisturizing aloe vera and arbutin extracts help create and maintain a beautiful glow.

Glamour Base
Best for prepping skin for makeup. This mask is infused with a serum containing hyaluronic acid and ginseng extracts to keep skin healthy, and adenosine, collagen, and peptides to help improve elasticity and create even toned and supple looking skin.

The Last Choice 
Best for extremely dry and dehydrated skin. This mask is infused with a serum containing hyaluronic acid and saccharide isomerate to deeply hydrate, and ginseng extracts to keep skin healthy and soft.

When Masks, When Mask, When Masks Review, Sheet Mask, Asian Beauty, Sheet Masks at Sephora, Korean Sheet Mask

Packaging: When Masks are packaged in standard single use sheet mask packets.

Price: $7 per mask (23 mL / 0.8 fl oz) , $28 for a pack of 4, $35 for special set with all 5

How to Use: Use after cleansing and drying your face. Unfold the three layers of sheets. Remove the paper and the film, and place the mask sheet on the face. Adjust and smooth out the mask. Leave on for 30 minutes. Remove and discard the mask and massage remaining serum into your face and neck. Let dry and follow with your usual skincare routine.

My Impressions: I received a special package with all 5 When Masks. As a longtime sheet mask user, I was excited that these made from bio-cellulose which I'm a big fan of since the coconut gel material feels like second skin and stays put so that the benefits are continuously delivered to your skin while you have it on. I tried The Last Choice and the Snow Magic. The mask sheet is thin but substantial and generously soaked with serum. When I took it it out of the package there was still a decent amount of serum left inside which I patted onto my face before applying the mask. Some people save the extra serum to use at another time and some people apply it after removing the mask. The overall size and the cutouts were a pretty good fit for my face. The eye area could've been a little smaller but this didn't really bother me.The mask adhered well so I was able to move about freely for the duration I had it on my face without it slipping or moving at all. This is a big must for any good sheet mask as far as I'm concerned because I can't always stop what I'm doing when I have one on. Both masks had a barely discernible herbal/floral scent which I didn't even notice after i put them on. There was still a thin layer of serum on my face after removing the mask which was easily absorbed with a light massage. It didn't feel sticky which is the worst. And I experienced no sensitivity or irritation while using them. The two masks I used did match up to their claims. My face felt deeply hydrated and supple after using The Last Choice and radiant and refreshed after the Snow Magic. I could also see visible results from both the next morning. These are well made masks that deliver on their claims. When Masks are mid range in terms of price. I've paid anywhere from $1.50 to $18 for a single sheet mask so these are reasonable considering they're pleasant to use and actually work. I look forward to trying the other 3.

When Masks can be found at Sephora, Ulta Beauty, Birchbox, Anthropologie and Ricky's. To learn more you can visit the brand's website or connect with them on social media.

Do you use sheet masks as part of your skincare routine? Any favorites?

Disclosure: This post features products received for editorial consideration and may contain affiliate or referral links. For more details about my product review policy, copyright, and information about affiliate links, please refer to Policies page of this blog.


Natalia | Look-A-Porter said...

What a wonderful product! Thank you for the review, Rowena! x

Anonymous said...

Such a fun concept! I'd definitely try these if I could. Cute headband also :-)

Anonymous said...

The packaging looks gorgeous and I would love to try the masks. Also it seems to fit nicer on the face than the Sephora ones. I haven't seen this brand around in Europe yet but I will keep an eye out.


Lilli said...

Oh I got an addiction to sheet masks as well, they are practical and quick to use. I didnt know this brand but since is from a Korean company, it must be really good. Have to see if Sephora here has it. They all inspire me, and Rowena, how cute u are with that headband lol, made me smile! xo

Jackie Harrison said...

Great review I want to try these mask they sound promising.

Stella said...

I've never tried a sheet mask to be honest. I want to experiment more with skincare.
It's good that you found a brand that works for you Rowena.
Stella from a Looks & Travels

Paola Lauretano said...

Cool packaging! I love face masks!!!
Cute headband!!!!!!
Kisses, Paola.


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Emmylou said...

Ooooh...thanks for this review, Rowena. I'll check this out when I go to Sephora. Gosh....I still can't believe I'm just discovering the Korean skin care routine. All these wasted years! :) I only use sheet masks right now about once or twice a week coz I've been trying different one face stuff lately and I break out so easily. I really like the cheap ones I get from an Asian store by Luvskin, but can't wait to try the Face Shop one.

Doctor Anne said...

I do use sheet masks, but haven't for a few weeks now. I am afraid my son will never stop screaming when I approach him wearing one...

Linda, Libra, Loca: Beauty, Baby and Backpacking

Beauty Editer said...

OMG. So pretty. I like!

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Shireen L. Platt said...

I have thought of using sheet mask every other day but was wondering if it would be too much for the face and now I know it will not be. Great review, Rowena and I'll add this to my list to try. But most importantly, where did you buy that cute headband?!

Shireen | Reflection of Sanity


Korean masks and skincare seem to be on the rise, or maybe it's just more available worldwide?! I used to only get them from friends or when I travel. But, I would like to use this When brand, namely the Travelmate and Glamour Base sounds like two I would be keen on using. I currently use sheets masks only two times a week + an exfoliating scrub. Thanks for the introduction. Take care, Rowena!
Art Book For Foodies

Lenya said...

My name is Lenya and I am addicted to facial mask..........I even get up earlier just to have time to do a mask, yes it is as bad as that, lol. I am not to keen sheet mask, to be honest, but I might check out this one. Thx for a great review, Rowena. Happy hump day.

A Very Sweet Blog said...

Rowena, your little head band is just too cute :D You got me thinking! It's so true that face masks are better than the one's you slather on your face. All the ingredients sink into your skin which is the purpose. I need to try these. I have a round face, so these may fit me LOL Thanks for this review doll.

Nequéren Reis said...

Resenha maravilhosa amei a dica do produto
Canal: https://www.youtube.com/watch?v=DmO8csZDARM
Blog: http://arrasandonobatomvermelho.blogspot.com.br/

Beauty Unearthly said...

Excellent post (as always)!Thank you very much :)

Sunstreetbymonica said...

These masks sounds really good. I need to try them. I love trying out new masks, especially now when my skin is really bad. Thanks for a great review Rowena:)

Valerie said...

I need to seriously try sheet masks! These sound wonderful! Thanks for the great review!


Corinne said...

I keep seeing sheet masks on blogs but I've not tried one yet. I'm pretty sure I got one in a sub box one month, I should dig it out!

Corinne x

ALLIE NYC said...

Hey love the cat hair band, and the packaging of this is AMAZING and that alone will make thie enjoyable to use, plus it works, win win!!

Allie of

Midnight Cowgirl said...

I think I need to go to Sephora! I love sheet masks, but I haven't tried When Masks.

little luxury list said...

Thanks for the review! This reminds me that I have a few sheet masks left to try and will definitely check these out (love that they're free of sulfates and parabens!)

little luxury list formerly Chic 'n Cheap Living

Sybil said...

love the vibrant color packaging!

Have a great day!
Animated Confessions

Ivana Split said...

These sheets seems great choice for a skin mask! I'm sure you'll like the other 3 you yet have to try out. I haven't heard about this brand, but I know that everyone praises Korean beauty brands.

How cute is that photo of you with those adorable ears!!!

trishie said...

There was a time I was absolutely addicted to sheet masks too!! I love the SKII one and a heaps of others from a Taiwanese brand

Marcela Gmd said...

Great product!!!
Have a nice day!!! and my g+ for you!!!:)))

Besos, desde España, Marcela♥

Elle Sees said...

i'm addicted to sheet masks!! these would be tried be me for sure!!

Lyosha Varezhkina said...

sheet masks are so cool! no stains and super simple!

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BEAUTYEDITER.COM – Beauty Blog said...

This is beautiful!

Style For Mankind

Blackswan said...

Cute name, adorable model, love them all, Rowena! xoxo

buffalo journeys said...

Sounds like a good product! I like how they offer up different ones to try. I've not had much luck with sheet masks. A few that I've tried, move around so much that I give up on it after a couple of seconds. These sounds great, I'll have to add it to my list.

Oh to Be a Muse said...

Snow Magic and Last Choice would probably be the best for me. I love the packaging and the cost.


Unknown said...

Love this masks
Happy Evening

Kelsey&Kenecha said...

I've always wanted to try a mask. I'll have to check these out!


Effortlesslady said...

Love to try snow magic! Great review!

Stanislava E. said...

I have never tried a sheet mask, but I am interested to! These sound promising, and after reading your review I believe they are good. The eye area indeed could be smaller, but that's not a problem for me either. Glad to hear you are happy with these 2, hope the other are also as good.