Van Cleef & Arpels recently introduced a contemporary version of their signature Pierre Arpels watch in a campaign lensed by Chen Man featuring Chinese actor Chen Kun. This iconic timepiece was originally created in 1949 by Pierre Arpels for himself. It was initially only reproduced for select members of his social circle and in 1971 was commercially released as part of the Maison Van Cleef & Arpels Watchmaking collection. I'm going to fangirl for just a moment and mention that I am swooning over how handsome Chen Kun looks in these photos.
photos via Spiral