Shop Tour : Birchbox Soho Store

Birchbox Soho, Birchbox Store, Birchbox New York, Birchbox New York Store

Birchbox which is known for their monthly subscription beauty box service recently opened their first retail store in Soho, New York. The spacious and well lit two level shop is a veritable haven for any beauty lover. They offer a wide selection of brands including a range of natural and organic ones as well as a number of products which are exclusive to Birchbox. There are testers provided for everything and the products are organized by type rather than by brand making it easy to navigate and shop. It's really helpful to see all the offerings in one category grouped together and makes it simple to do quick comparisons if you're trying to decide between two products. There's also a section devoted to Birchbox Man for the guys. And it doesn't stop with beauty as I noticed that they also carry a nice selection of lifestyle products.

They have a Try Bar that lets you sample current hot trends. The Beauty Workshop on the lower level offers hair, makeup and nail services with manicures starting at just $10. My favorite area of the store had to be the BYOB (Build Your Own Birchbox) area. With the help of Reena, an extremely friendly and knowledgeable consultant, I was able to custom build my own box for $15. You get to select the color of your box along with five samples from these categories: body &nails, skincare, fragrance, hair and makeup. And you get to take it home right away. Reena was great about helping me make my choices and also gave me advice on how to use them. She even gave me her email there in case I had any follow-up questions on the products. Now that's service! You can peek it at the end here and in my next post I'll be reviewing the products I got in my custom Birchbox.

I found the Birchbox experience to be quite chill which is a refreshing change from Sephora where the atmosphere can really be a little frenetic at times. The environment definitely encourages customers to shop, sample and learn at your own pace. I like how you can explore on your own and help is also readily available. This store is a fantastic addition to the NYC beauty scene and I definitely plan to visit again and maybe try out the beauty services. I also now have another store to drop by when I happen to be in the area. For Birchbox subscribers, you can use your points when you shop here.

Do you subscribe to Birchbox or any other subscription beauty boxes?

Birchbox SoHo
433 West Broadway (Prince & Spring)
New York City
212.966.5395

Birchbox Soho, Birchbox Store, Birchbox New York, Birchbox New York Store
Birchbox Soho, Birchbox Store, Birchbox New York, Birchbox New York Store
Birchbox Soho, Birchbox Store, Birchbox New York, Birchbox New York Store, Birchbox BYOB

53 comments

Beautetude said...

oh wow I had no idea they had a store. That seems cool.
Beautetude

Isabelle Geeraerts said...

Seems like a very nice store (: Thanks for sharing. The photos are just perfect.

Hope you've had a great weekend!
xx isa | My Blog: Stoer & Sexy

Emmylou said...

I've never done a subscription like this, Rowena. I do love the concept of the Birchbox store, and that BYOB is such a great idea.

Raden Ayu/MI said...

Nice store, love the cute pink shopping bag :)

http://imaginarymi.blogspot.com/

Lilli said...

Hi Rowena! I know Birchbox but I didnt know they opened their store there in NYC, its really cool and I imagine it is amazing. How sweet of Reena to help to build your custom box, so curious to see which products you picked and how you find them!:) I never tried this service but I know is very good. Hope you had a lovely weekend dear and still enjoying the summertime, wish you a good week ahead, many kisses! xo

Kizzy Von Doll said...

Looks really wonderful :)) xx

The Adventures of a Shopaholic said...

Love it!

Marianna,
THE ADVENTURES OF A SHOPAHOLIC
THE ADVENTURES OF A SHOPAHOLIC ON FACEBOOK

Natalia | Fashioned by Love said...

I think if I had to choose a beauty box, this one would be my favourite. I tried it once, but haven't subscribed to the regular delivery simply because I am very loyal to my current products. :)

Jackie Harrison said...

What an amazing store with awesome items great presentation doll.
http://tifi11.blogspot.com/2014/08/so-happy-to-mention-i-was-nominated-for.html

Blue Eyed Night Owl said...

That looks and sounds amazing! Will definitely keep it in mind in case I ever make it to NYC again.

Juju at Tales of Whimsy.com said...

FUN. I love places like this.

Elle Sees said...

how fun that they have a store!

Shirley Tay said...

I'm also reviewing these monthly beauty boxes & I'm loving it! Love to go shopping with you too, Rowena!
Luxury Haven

Style and Paper said...

It looks so cool!! I'd love to go!

xoxo
Style and Paper
Bloglovin

Emma Henderson said...

Love the idea of the store! Sadly we don't get Birchbox here.

Emma | Fluff and Fripperies

Sam said...

I didn't even know Birchbox had a store, i would love if we had the subscription service here because its a really great deal. The shop was a brilliant idea it seems too. Thanks for sharing your views. I will be on a technology free vacation for a few weeks and unable to comment on your blog until I get back. Take care until then hun and have a wonderful week!

Lena L said...

How pretty! Love the look of the store. Like you said, this is rather a fresh break from Sephora (I haven't shopped there in ages). There are so many subscription boxes out there and I'm pretty much meh about them but Birchbox seems to strive. Adding a retail store with customization and beauty service would make the brand even stronger. I'd love to visit the location soon. :)

Nicky mywishstyle said...

A perfect store

Lia Crystal said...

Looks like amazing shop with wonderful stuff. :)
Fashion Happenss

Margaret Dallospedale said...

Wowww
This shop is amazing my sweet Rowena.
Lovely
Kisses
Maggie D.
The Indian Savage diary

nancy @ adore to adorn said...

I can't wait to one day visit this store. I have been a long-time subscriber of Birchbox so visiting a physical store would be cool to see! Perhaps they will expand soon!? =)
xo,
nancy

http://www.adoretoadorn.com

Jane @ anothermommablog.blogspot.com said...

I've heard of their subscription service but had no idea that they had a store. That's a cool looking store; I can see myself spending a lot of time there especially if it has a chill atmosphere. I feel the same way about Sephora as well; ours always plays some upbeat music really, really loud. I find it very distracting so I never buy anything when I'm there; I wait until I can look at it again online, where I can actually think, lol!

Paola Lauretano said...

Wow... this store is absolutely cool!!!!

Ciao bellissima!!!
Kisses
http://expressyourselfbypaolalauretano.blogspot.it

Jane said...

this is really awesome! i have heard of the subscription service before but i think it's pretty cool they also have a retail shop with consultants to help you. neat!

Chloe Logan said...

You picked out a great BYOB! I've sampled all of those products, and while I'm the ONE person not huge on the Liz Earle system, I love the other products. You took awesome photos!

Chloe | Wanderlust in the Midwest

Alicia Mackin said...

OMG! Get out! I had no idea! I am going to have to visit, I work in Soho now so yeah!

Allie of ALLIE NYC
allienyc.com

Rebeca Muñoz López said...

Seems amazing place Rowena, great job!

www.urbanikamoda.blogspot.com

Diana Ashuayem said...

Wow cool store to visit!!
www.effortlesslady.com

trishie said...

That looks fab! The try bar and BYOB sounds especially appealing.

The Adventures of a Shopaholic said...

Have a good day :D

Marianna,
THE ADVENTURES OF A SHOPAHOLIC
THE ADVENTURES OF A SHOPAHOLIC ON FACEBOOK

Carmen Vecchio said...

GREAT!
www.mrsnoone.it
kiss

getcarriedaway said...

that looks and sounds great sweety!
happy day!

<3

Sarah Rizaga said...

Haven't' heard that store, but love the design <3

Visit my blog: www.sarahrizaga.blogspot.com

Marcela Gmd said...

Very nice store!!!
Have a good week, dear Rowena!! my like's in bloglovin for you!!!:)))

Besos, desde España, Marcela♥

Food, Fash, Fit said...

This is awesome, I'd love to go somewhere like this! I hope it's successful enough that they do something similar in the UK!

www.foodfashfit.com / Read my latest post here!

Olivia Hayes said...

Lovely photo's. So bright.

miss b said...

This sounds like an amazing store! I like the idea that you can build your own Birchbox. I do hope they decide to open one in the UK soon!

JeannLiew | Luminnej said...

I have not heard of this brand name but do know of beauty box concept! My oh my, this place is just so heavenly! Love the cosy woody sort of atmosphere, such nice environment to shop in, where you are left alone most of the time, but help is always within reach if you need some. (I get what you meant shopping at Sephora *_^)

Most definitely must pay a visit if I ever set foot on NYC soil one fine day! haha

Thanks for sharing, always a good read from your blog post! Always new discovery. Have a great week ahead, my friend.

Cheers,
Jeann

Anonymous said...

I love the idea of building your own BB. Can't wait to see what you picked!

taislany said...

Thats so cool, I didnt know they had a store! Looks amazing

Kisses,
www.taislany.com

What Kenny Hearts said...

the store is so stunning. Have an amazing day!


Kenny,
WHATKENNYHEARTS.COM
INSTAGRAM @kennydaily / BLOGLOVIN / FACEBOOK

Maru | Fashiony Fab said...

I haven't found a beuty box that ships to Mexico :( but I would love to find one!

Anonymous said...

I had no idea that there was an actual shop. A friend of mine subscribes to their box and is very happy with what she gets delivered. Unfortunately they don't ship to my country but it's good to know that I can go to their Soho shop next time I'm in NYC.

Coco said...

I'm not subscribed to any beauty box right now :-) how interesting they opened their own store!
Baci,
Coco
Coco et La vie en rose / Bloglovin / Facebook / International Giveaway

Nequéren Reis said...

Postagem maravilhosa amei
Blog: http://arrasandonobatomvermelho.blogspot.com.br
Canal de youtube: http://www.youtube.com/NekitaReis

Garazi Ibarrolaza said...

nice!!

http://blondieanchors.com/

Jessica (Coco & Mingo) said...

I've been wanting to visit the store since it opened! I'm so glad you had a great experience, Rowena! I love getting my Birchbox every month, and I love the idea that you can custom make your own right at the store...I really want to do that :) Thanks for sharing your experience and those awesome photos of the store!

libys11 said...

wow.. i never knew an actual store existed for birch box!! cool!! :D

Animated Confessions

My Garden Diaries said...

I so wish we had something like this by us! The try area is a fantastic idea and the whole feeling of the shop is so awesome! Wishing you an outstanding week friend! Nicole xo

Nnenna said...

I am subscribed to Birchbox and I've been meaning to check out the store. It looks so cute from your pictures and it's great to know that they have good customer service!

Alicia Mackin said...

OMG I was just on this block yesterday..I went to the new Kiehl's store on Mulberry.

Allie of ALLIE NYC
allienyc.com

Kim Alston said...

i didn't even know they had birchbox stores! that's so awesome rowena. it reminds me of the earthsaver store in new orleans. so tranquil. i was just in Sephora yesterday and it was crazy hectic. LOL
http://www.averysweetblog.com/

jeanine said...

I much prefer the make your own sample box to subscribing to something where you pay to possibly get things you'll just throw out, so I definitely think the store is a great idea {and obviously I don't subscribe to those boxes}. Some day I need to spend a day in NYC just visiting the beauty stores. I've been compiling quite a list. :)