Less Is More With Shortlist Beauty

 Shortlist, Shortlist Serum, Shortlist Cream, Shortlist Review, Shortlist Beauty Review, Less Is More Beauty, Shortlist Skincare

This post is part of a #Shortlist sponsored series for Socialstars™

I've embraced minimalism in many aspects of my lifestyle and I've managed to scale back to a minimal makeup routine that is just 6 product but when it comes skincare, I can't quite give up my multi-step regimen which currently includes any number of masks, ampoules, essences, serums and creams. And while I generally enjoy the routine, to be honest, there are some times when I wouldn't mind just slapping on one or two products and being done. I mean less is more right with most things right? Why can't it also be that way with skincare?

Shortlist Beauty is a new premium skincare brand that takes a less is more approach and they want to provide a simple remedy to complex skincare with a range consisting of just two products. Yes two. Not only that, the products themselves are formulated with a minimum number of ingredients possible. The brand did extensive research and took only the most effective active ingredients, removing all fillers and unnecessary extras, to create two transformative products. These are zero filler formulas made without any parabens, sulfates, colorants, fragrances, or mineral oils that work to repair damaged skin and help prevent aging. And they are designed to work for ALL skin types and ethnicities.

 Shortlist, Shortlist Serum, Shortlist Cream, Shortlist Review, Shortlist Beauty Review, Less Is More Beauty, Shortlist Skincare

Shortlist which believes that beauty should be effortless wants to streamline skincare routines by providing a thorough skincare support system in only two products. The Shortlist skincare system includes a Serum and Smoothing Cream which have been made to deliver unique breakthrough ingredient absorption and efficacy especially when used together.

 Shortlist, Shortlist Serum, Shortlist Cream, Shortlist Review, Shortlist Beauty Review, Less Is More Beauty, Shortlist Skincare

Shortlist products have three proven main active ingredients to deliver the best results in the shortest span of time. Niacinamide, a form of vitamin B, brightens and helps strengthen the skin, improving its moisture barrier. Retinyl propionate works to decrease the appearance of wrinkles and fine lines and also evens out skin tone. Hyaluronic acid is a moisturizer that holds more than 1,000 times its water weight and  revitalize skin for a softer and smoother appearance.

 Shortlist Beauty, Shortlist Shortlist Serum, Shortlist Cream, Shortlist Review, Shortlist Beauty Review, Less Is More Beauty, Shortlist Skincare

Shortlist Serum

(30ml // $34)

The Serum takes a dual approach delivering short and long-term results. Short-term, it starts to work immediately to provide moisture and repair dry damaged skin. Over time, skin cells become re-energized allowing it to look and feel younger with more elasticity and firmness. Usage of the Shortlist Serum prepares the skin for the Cream.

Key Ingredients
Niacinamide (vitamin B3):  Helps to strengthen skin’s moisture barrier
Glycerin:  Provides long-lasting moisture.
Hyaluronic acid:  A moisturizing ingredient that can hold more than 1000 times its weight in water

Full Ingredient List
Water, Cyclopentasiloxane, Glycerin, Niacinamide (Vitamin B3), Tapioca Starch, Sodium Hyaluronate, Dimethicone Crosspolymer, Phenoxyethanol, Acrylates/Vinyl Isodecanoate Crosspolymer, Caprylhydroxamic Acid, Sodium Hydroxide

 Shortlist Beauty, Shortlist Shortlist Serum, Shortlist Cream, Shortlist Review, Shortlist Beauty Review, Less Is More Beauty, Shortlist Skincare

Shortlist Cream

(48 g // $34)

The Cream is a pro-retinol moisturizing cream that also provides both short and long-term results. Short-term, the cream works to rejuvenate skin by increasing surface cell turnover. Over time, it will noticeably diminish the look of fine lines and wrinkles as moisture encourages surface cellular repair and reverses the visible signs of aging. Shortlist Cream is unique in that it only contains 9 ingredients. 

Key Ingredients
Retinyl propionate:  Diminishes the appearance of fine lines, wrinkles, and uneven skin tone 
Glycerin: Provides long-lasting moisture

Full Ingredient List
Water, Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Retinyl Propionate (Vitamin A), Ceteraryl Glucoside, Sodium Polyacrylate Starch, Phenoxyethanol, Caprylhydroxamic Acid

 Shortlist, Shortlist Serum, Shortlist Cream, Shortlist Review, Shortlist Beauty Review, Less Is More Beauty, Shortlist Skincare

Considering the average skincare product has over 30 ingredients, it's refreshing that Shortlist products have only 11 and 9 respectively. I just started using this less is more system and I'm excited and a little anxious about streamlining my skincare routine down to just two products. I know that stepping away from a nightly routine with a dozen steps will be an adjustment but at the same time, I'm looking forward to the time it will save. Of course my chief concern will be whether this duo can maintain my skin while addressing my issues. At the same time, knowing that these products use ingredients that have worked well for my skin gives me some measure of confidence. Stay tuned because I will be updating my journey in an upcoming post. Learn more about Shortlist.

What do you think about Shortlist? How many products do you typically use in your skincare routine?

Disclosure: This post is sponsored by Shortlist and features products received for review. All words and opinions are my own. For more details about my product review policy, copyright, and information about affiliate links, please refer to the Policies page of this blog.


Paola Lauretano said...

Such an interesting treatment, I would like to try these products!
Kisses, Paola.

sonia // daring coco said...

Interesting. I've been looking to change up my entire routine. I've used REN for near a decade now but I feel like my skin has changed and what I've been using just isn't cutting it anymore. I'm trying out that holy grail Eve Lom cleanser, I've only just started it and I love it, but I think my skin might be reacting to it (it's either that or another product). But I'm still looking for a good moisturiser and eye cream that's going tackle aging. That's been my biggest concern lately.


Lilli said...

Less is more indeed, Ive embraced the motto even on my skin routine as well and have to say my skin just got benefits. I didnt know this brand but Id like to try it for sure, the serum seems so great! Happy Monday Rowena! xo

Jackie Harrison said...

The brand name caught my attention interesting product.

Emmylou said...

Oh wow! That short ingredient list for the products really is quite amazing, Rowena. Thanks for the heads up about this brand. Anything with niacinamide is A-OK with me:) My routine has not really changed much since that post I did about the skin care routine when I got severe acne. Frankly, I'm kinda scared to change anything:( I always am up for anything that would cut my routine short because lazy....

Beauty Unearthly said...

This is such an interesting topic, thanks for sharing these products :)

Ivana Split said...

Minimalism as a way of life is certainly an interesting concept...it is something that can be applied to many aspects of life, including cosmetics & skin care.

This brand sounds great...interesting how this products are made to ensure results in a short(er) time period...that must be great because nobody loves to wait for them:).

Oh to Be a Muse said...

I really like the bottling and I also like that it's just two products. You can get so much from a good serum.


Doctor Anne said...

But how do you cleanse? I would happily use two products that work, and both sound lovely, but I wouldn't want to miss the cleansing.

Linda, Libra, Loca: Beauty, Baby and Backpacking

Shireen L. Platt said...

This was the first thing that came into my mind too!

Shireen L. Platt said...

Anne has already asked the question that I had in mind so I won't repeat myself. I look forward to your update, Rowena! I really like how short their ingredient list is so I really hope they deliver great results.

R's Rue said...


ALLIE NYC said...

Oh I LOVE this concept! I think more brands should so this. And yes looking forward to the update. Going to keep this band in mind for sure.

Allie of


So luxury product my dear

Lena L said...

Love the aesthetics of the Shortlist! I like that the set utilizes classic yet proven ingredients. On top of cleansing routine, using just one each in morning and evening routines would be like a dream for me, actually.

Have a great week, Rowena. :)

Blackswan said...

Lovely packaging! Love to have these too, dear! xoxo

Gabrielle said...

I'm looking forward to reading your thoughts on these products, as well as how your skin copes with cutting down to just a couple of skincare products! Beautiful photography as always, Rowena.

Gabrielle | A Glass Of Ice x

Lenya said...

Does it mean there is no cleansing? Or am I just too blond? I know you do double cleansing, Rowena, at least you did, I do triple cleansing, so a no cleansing at all would save me time BUT I would feel also very uncomfortable, if you know what I mean.
latest look: Tuesday

Corinne said...

I'm quite bad with skincare. I always moisturiser but sometimes use a few extra products. This range looks stunning and the packaging just screams high end!

Corinne x

Rebeca Muñoz López said...

At the moment I use four products for the care of my skin, exfoliant, tonic, moisturizing and serum for the night, this line that presents us looks so attractive, I do not doubt that the result is optimal it is noticed that they have put great care in its elaboration, I like the effects of hyaluronic acid on my skin, thanks for the review.


Kasztanowy Domek said...

Interesting products:)


Anonymous said...

Oh, I didn't know that the average product contains that many ingredients! The Shortlist packaging looks phenomenal.


Unknown said...

I never thought about adopting the minimalism life style when it comes to my beauty regiment. i have to check out Shortlist Beauty, can’t believe its designed for all skin types and ethnicities.

Midnight Cowgirl said...

Shortlist sounds fantastic! I'm all about less is more beauty :)

Margaret Dallospedale said...

They look very good sweetie
I have to try them
Maggie Dallospedale

Pilar said...

The name of the brand really grabs my attention! Very catchy lol. I would like to try these products!

Carolina G. Ticala said...

Very interesting post! Thanks for sharing! 👌👌👌

Carolina G. Ticala said...

Very interesting post! Thanks for sharing! 👌👌👌

A Very Sweet Blog said...

I can't wait to hear your thoughts on this collection Rowena! I love the name and philosophy. I love the short ingredient list. I know my skincare list is long.

Chelsey said...

I love that you've minimalised your makeup bag! Less is more right?

ann-marie said...

I agree that less is always more. I love the name and looking forward to hearing your thoughts on this collection! x

Ann-Marie | http://facetocurls.com


What a pretty product! It's great that this has minimal ingredients, which is why I've been using more organic skincare the past few years. Just as you though, I definitely love my masks! :-) Happy weekend, Rowena!