Make Up For Ever Ultra HD Invisible Cover Foundation

I was recently selected by Influenster to receive a Make Up For Ever VoxBox with the brand's highly popular Ultra HD Invisible Cover Foundation. I've alway had a positive experience with the Make Up For Ever brand so I was really excited to try this product out.

Make Up For Ever Ultra HD Invisible Cover Foundation

Price: $43 (1.01 oz/ 30 mL)

An Allure Reader’s Choice award winner, Make Up For Ever Ultra HD Invisible Cover Foundation is the first foundation developed for the latest high-definition technologies of the film and TV industry. The exclusive 4K Complex creates the look of a naturally flawless complexion while appearing invisible both in front of 4K cameras and to the naked eye. Uniquely coated pigments deliver buildable to medium with a lightweight texture that is like second skin. Hyaluronic spheres ensure comfortable, all day wear on all normal, dry, and combination skin types.

Shade Range
Make Up For Ever Ultra HD Invisible Cover Foundation is available in 40 shades ranging from fair to dark in cool, warm and neutral tones to accomodate a spectrum of skintones. This is a brand that understands that a limited range of shades just won't do when it comes to foundation. The R shades have pink and red undertones and the Y shades have yellow undertones. My shade is Y255 Sand Beige, a yellow based, mid toned beige which looks a touch warm when dotted on my skin but once blended, it evens out my complexion with an almost imperceptible finish.

Ingredients
Cyclopentasiloxane, water, PEG-10 Dimethicone, Neopentyl Glycol Diethylhexanoate, Talc, Mica, Phenyl Trimethicone, Sodium Chloride, Lauroyl Lysine, Dimethicone Crosspolymer, Methylpropanediol, Sodium Myristoyl Glutamate, Alumina, Cyclohexasiloxane, Propylene Carbonate, Pentylene Glycol, Sorbitan Sesquioleate, Evodia Rutaecarpa Fruit Extract, Tocopheryl Acetate, Glyceryl Linoleate, Aluminium Hydroxide, Glycerin, Parfum(fragrance), Benzyl Alcohol, Benzyl Benzoate, Citric Acid, Potassium Sorbate, Sodium Hyaluronate, Tin Oxcide, BHT, Tocopherol May Contain: Yellow 5, Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Ultramarines (Cl 77007), Bismuth Oxychloride (Cl 77163), Iron Oxides (Cl 77491, Cl77492, Cl 77499), Titanium Dioxide (Cl 77891)

Finish, Coverage & Wear
Make Up For Ever Ultra HD Invisible Cover Foundation provides light to medium coverage with a natural demi matte finish. The product itself has a liquid texture that blends easily whether you're using your fingers, a brush, or a sponge. It goes on like a dream with my Artis Oval 7 Brush, which buffs the product in making my skin look airbrushed. And there is no fragrance yay! The coverage is variable since you can apply it with a light hand or build it up for more coverage.  It offers good medium coverage but this would probably not be for you if  you're looking for full coverage. It's worth mentioning that even layered, this foundation still maintains a pretty natural look without caking. The light diffusing formula feels weightless and comfortable to wear while imparting a more polished appearance to my skin. This foundation has some pretty impressive lasting power as well maintaining a fairly fresh and smooth appearance and true color (no oxidation) after 8+ hours of wear without the use of any powder, primer or any touchups. I don't usually wear powder by the way. It also holds up fairly well under extreme heat and humidity. This foundation isn't especially hydrating or drying but since my skin naturally lacks moisture I usually use it with a primer and top off with a facial spray. When paired with Marc Jacobs Beauty Under(cover) Perfecting Coconut Face Primer, I don't have any issues with overall dryness or the dreaded clinging to dry patches. I think I might have to add an extra layer of moisture when using this during the winter months though.

My Impressions
Make Up For Ever Ultra HD Fluid Foundation gets some serious points for it's wide and varied range of shades. The pump dispenser packaging also gets points from me for hygiene and ease of use. As someone who isn't fond of wearing foundation because of how it feels, I am a fan of how this one makes me forget I'm wearing any because of it's virtually weightless second skin feel. I also like the coverage which makes my skin look like my skin only better. The wear is also fantastic. And yes it does create a soft focus effect that actually makes my skin look better in front of the camera. I'm also wearing it in my friend Allie's vlog on the Origins launch event we attended recently if you're interested in seeing this in 4K video action. Now I wouldn't mind if it had more of a satin or dewy finish because that's more my thing but the demi matte finish does differentiate it from the other base products in my collection. All in all this is a very good everyday foundation for achieving a flawless looking complexion. I can totally understand why it's a bestseller now.

Make Up For Ever Ultra HD Invisible Cover Foundation is $43 and is available for sale at Sephora and Make Up Forever.

Have you tried the Make Up For Ever Ultra HD Invisible Cover Foundation or any other Make Up For Ever foundation? What do you look for in a foundation?

Disclosure: This post features complimentary products received for editorial consideration and may contain affiliate or referral links. For more details about my product review policy, copyright, and information about affiliate links, please refer to the Policies page of this blog.

Shade swatches courtesy Make Up For Ever