Shop Tour : & Other Stories

& Other Stories New York Store

H&M's sister brand &Other Stories recently debuted it's first US flagship on Broadway in Soho. And this sister can be described as effortlessly cool. The line which was started in Europe over a year ago is known for it's chic co-lab capsule collections, notably with singer Lykke Li, Russian designer Vika Gazinskaya and photographer/illustrator Garance Doré to name a few. The spacious, well lit shop is sectored into four open rooms and extends all the way through to Mercer Street. The goods range from a fashionable mix of clothing, accessories, shoes and jewelry to a covetable line of beauty and body products. The styles are minimalist yet modern and trendy. Their pieces are definitely wearable with an emphasis on statement making details and striking prints. This probably isn't where you would go for basics. The prices are slightly higher than H&M's, yet still affordable and the quality is also better. I didn't buy anything the day I visited but a certain coat caught my eye and I'm definitely interested in their wonderfully packaged creams and scrubs. You can even bring in your empty & Other Stories products in to get 10% off your next beauty purchase. No worries if you can't get to New York, the brand has a fantastic online shop.

Have you shopped && Other Stories Other Stories or would you?

&Other Stories
575 Broadway (Houston & Prince)
New York City

& Other Stories New York Store
& Other Stories  New York Store
& Other Stories  New York Store

45 comments

Vanessa N said...

!!!!! I went to my first & Other Stories in London earlier this year and while I LOVEEE the aesthetic, I can't quite afford the clothes, ya know??? But still, kudos to them for bringing the brand over the Atlantic, and while I can't afford their clothes, their makeup line is pretty amazing! I've got one of their cream blushes and it has been my favourite as of late.

Alissa Gromova said...

I didnt know about this brand, but looks interesting!

http://www.alisagromova.com/

MITCH said...

Never heard of this brand before, but the skin care line looks so intriguing!

xx
http://felishmichelle.blogspot.com

Lilli said...

Hi Rowena! I remember when the brand started its line last year. I visited the first store while I was in Barcelona and I fell in love with it. Their stuff is sophisticated and refined, I was curious to try event the beauty products. Hope they will open also here one day but first, I like also a H&M store :) Hope you get that caught soon! Have a marvelous November my dear, many hugs! xo

Stanislava E. said...

Oh, how cool! I didn't know that & Other Stories is an H&M's sister brand! I checked out their website but unfortunately they don't ship to my country. The store looks really nice, clean and tidy as far as I can see from your photos. I really like that you get a 10% discount if you bring in your empty & Other Stories products because it sounds eco friendly as well. Have a good Monday!

Kizzy Von Doll said...

This looks great, I love the patterns and colours of the clothes, looks brilliant. Have a great week my dear xx

Emmylou said...

I hope they open in Canada soon. It would be awesome!

Natalia | Fashioned by Love said...

Love this shop. So far I only shopped on-line and never actually made it to the actual one in London... which is probably a good thing because it's full of temptations. :)

Jackie Harrison said...

Wow nice store to shop in like all of what they have to offer.

Anonymous said...

What a nice store!

Elle Sees said...

i was browsing on there last night!!

Rebeca Muñoz López said...

Wow this store seems amazing and is so big!

www.urbanikamoda.blogspot.com

FASHION TALES said...

I actually really love their stuff and have bought several items from them online. The shop looks charming. :)
/Madison
Autumn Layers

little luxury list said...

I hadn't heard of this brand before but it definitely exudes effortlessly cool! I definitely want to see more of their clothing!

xoxo,
little luxury list formerly Chic 'n Cheap Living

Maggie Dallospedale said...

Hi sweet Rowena,
So amazing brand
I really love it
Kisses
Maggie Dallospedale Fashion diary - Fashion blog

Barbara Bermond said...

I still didn't went there but I should!
Have a great week!

http://ladyparisienne.fr/

Champagne Star said...

I like the way the store looks, but I'm not too big on patterns or over-sized clothes, so I don't think their style is as much for me as H&M. The beauty products would be worth a try, though.

Emma Henderson said...

I visited this shop in London and fell in love! I hope it comes to Ireland.
Emma | Fluff and Fripperies

Simera H said...

I learned something new today I had no idea about this store. I really like the patterns.
Beautetude

Beauty Editer said...

I've always wanted to visit this store. Too bad, we dont have one in the PHilippines

xoxo;
BEAUTYEDITER.COM / BEAUTY BLOG
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jenn f said...

i really would love to explore this store! my friend went to the one in the sweden and she raved about it.


Jenn
A Beautiful Zen

Pip Addis said...

This store looks awesome! Liking the sweaters a lot, and I'm going to see if they have anything online yet.
xx Easy Outfits, by Pip

Maru | Fashiony Fab said...

Your photos are always so lovely Rowena, I really enjoy looking at them!

Lona Pampa said...

Everything looks awesome! Too bad we don't have it in my country, I would love to visit and have a look~~ But I'll definitely check out their online store as well. :)

Paola Lauretano said...

I love the italian store in Milan!!! Always great collections!!!
Have a great start of the new week doll!

Expressyourself

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Jane @ anothermommablog.blogspot.com said...

Sounds like a cool store! I'd definitely check it out if there's one near me.

Christina @ Happy or Else said...

Oh I am SO obsessed with minimalist presentation now. This looks so visually appealing!! So fun to look at! That packaging for the beauty products is brilliant!

trishie said...

This looks really awesome. You've just seen our first H&M in Sydney. Will be great if Other Stories hit Aussie shores in the near future too.

Jessica C said...

I've been wanting to go to the store!! My roommate came back with some great stuff...although I think it'll be a bit dangerous for me! It looks awesome!

Alicia Mackin said...

WOW I had no idea! I keep hearing about these super cool stores from you that are all located in the hood I work in! Thanks!!

Allie of ALLIE NYC
allienyc.com

SHE Jenmarie said...

I had no idea H&M had a sister store! I do hope I get to visit one sometime. The products look wonderful!

Shireen L. Platt said...

I am the biggest fan of H&M so I have no doubt that I will like this store too. Never been in it but looking forward to visit one! xx

Reflection of Sanity

Michelle Nahom said...

Honestly, I'd never heard of this brand, although I am familiar with H&M. I do like the layout of the store though. I like it when stores are well organized and make it easy for you to shop. I can't stand cluttered, crowded store spaces. It zaps my energy.

Kim Alston said...

Oh WOW Rowena! I did not know about this. And they have an online shop!?! Going to look right now. Thanks doll!
http://www.averysweetblog.com/

My Garden Diaries said...

Loving what I am seeing here friend! I like the look of their line up there....effortless cool is my thing! I just wish they would send one over to Chicago!!! Really was taken by their floor layout as well! Happy Monday Rowena!!! Nicole xoxo

Carmen Cotugno said...

nice items :)
Carmy1978.com

Shirley Tay said...

H&M is so popular here in Singapore & their prices are so affordable! xoxo
Luxury Haven

Style and Paper said...

Love other stories, they have really pretty pieces!

xoxo
Style and Paper
Bloglovin

Jayme and Mendi said...

We hadn't heard of this sister store before so thank you so much for keeping us current. Looks like a gorgeous store full of beautiful pieces! Can't wait to visit the next time we are in the city.

Jayme & Mendi @ Her Late Night Cravings

Gabrielle said...

I had only heard briefly in passing about H&M's sister line and so to see the store in action is brilliant - I've already spotted a pair of boots within this post that have risen my eyebrows! ;)

http://aglassofice.blogspot.co.uk

x

oomph. said...

love the clean and fresh look of this sister store.

Anonymous said...

I first discovered &Other Stories in Milan but I wasn't too impressed; then I rediscovered their shop in London last summer and I walked out with two dresses. I am going to Sweden on Sunday, so I am really really looking forward to their shop in Stockholm.

nancy @ adore to adorn said...

I'm so envious you saw this in person! I have heard of this shop and I loved seeing the items online. =D
xo,
nancy

http://www.adoretoadorn.com

Diana Ashuayem said...

Great pieces I see here!! Cool place to shop!!
www.effortlesslady.com

Nnenna said...

I love these features because they remind me of places in NYC that I need to check out! I'm so happy some of the British brands are starting to come across the pond.