If you’re running a blog or a website attached to your business, you’ll want to make sure that as many people are visiting it as possible. This is important for growing your audience and your business. If you’re struggling to get your site noticed and to draw people, there are a number of techniques that can be used to attract more visitors to your site. First of all, you’ll need to make sure that the fundamentals are in place, such as good content, the basics of good website functionality and UI. Once you’ve done that, you can look to implement some of these methods.
Establish an Engaging Social Media Presence
An engaging social media presence will help you get more people interacting with you and potentially clicking through to your website. You need to give people a reason to want to visit your website. This can be done by engaging, informing or entertained people via your social media channels. Choose which social media platforms are most likely to suit the kinds of content you want to create and the type of audience you want to target and take it from there.
Make the Most of Visual Content
Producing content that’s going to engage visitors to your website or blog is always a challenge. But it’s vital because you don’t want people to visit once and then never come back again. By making the most of visual content, you will be able to grab people’s attention for longer and keep them coming back for more. Visual content can come in many forms, from video content to the compelling imagery to interesting infographics.
Build an Email List
Many people mistakenly believe that email marketing is starting to go out of fashion. It is actually as important and as relevant as it’s ever been and you can’t afford to overlook it. Do your best to build an email list of people who are interested in your brand in one way or another. Then you can produce email marketing content that you send out on a regular basis to those people. It’ll help to keep your brand at the forefront of their minds.
Create Truly Unique Content
Creating content that you feel is unique and interesting should be at the core of everything you do. The right content will pull people in and have them coming back. Originality and quality play an important role here as well as providing useful information they may not get anywhere else. People are far more likely to engage with your website and follow it if they’re benefitting from high quality content when they do so.
Get Backlinks to Your Site
Getting backlinks to your website from other reputable sources will definitely help. If you can do this either in an organic way or by paying for links, you’ll be able to rise up the ranks on search engine result pages faster. We’re going to talk more about SEO and why it’s so important next, but if you’re not interested in going any deeper into the world of SEO, you should at least realize how important and how valuable good backlinks are.
Work on Your Approach to SEO
Your approach to SEO (search engine optimization) is crucial if you want to make your website easier for people to find. SEO will have a big impact on how your pages rank on Google’s search engine results pages so you shouldn't overlook it. If you need effective SEO services, there are plenty of good options out there to explore. And it’s worth the effort. After all, if no one knows where your site is or that it even exists, they can’t visit it.
Use Google Ads
Using Google Ads is definitely a strategy to consider if you have a budget to spend on reaching your target customers. Google is obviously the biggest search engine on the internet, by far and that’s why it makes sense to harness that power. You need to do plenty of keyword research and get to know which searches you should be targeting with your ads if you’re going to find success with a digital ad campaign such as this. And don’t hesitate to get help if you're just starting out and don’t know what you’re doing.
Target People with Ads on Facebook
Targeting the right people with ads on Facebook is something else you might want to consider. Of all the social media platforms out there, the one with the most in-depth and detailed targeting systems right now is Facebook. It has so much to offer in that department so you shouldn’t overlook how important that can be. It allows you to speak directly to the people you think will be interested in your brand on a platform that they already use daily.
Keep the Website Active and Up to Date
Finally, you should make sure that you’re constantly updating your website and the content on it. There’s nothing that puts people off your content and your website more than inactivity or information that is out of date. If it looks like your website has been abandoned and that it’s no longer being updated, people won't bother to keep coming back to check it so try to keep it as active as possible.
Making sure your website attracts the visitors who keep coming back can be a challenge. There’s no guarantee that your site will succeed, but by putting in some effort and making the most of the ideas discussed here, you’ll certainly give it the best possible chance of reaching the right people and finding success.
This is a contributed post.
Photo: Folk Media
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